FORT WAYNE, IN, June 15, 2010 - McCampbell Enterprises Unlimited, with its world headquarters located in Fort Wayne, Indiana, launched a new ecommerce website from Digital Hill Multimedia, Inc. McCampbell Enterprises Unlimited has been one of the world's largest suppliers of ponchos and umbrellas for over 25 years. You can visit their ecommerce website at rain umbrellas or http://www.rainwearonline.com.
McCampbell Enterprises Unlimited's new ecommerce website will enable their prospective customers to learn about the company, gather information about products offered, order custom printed umbrellas and ponchos, and purchase rainwear in bulk, not just in Fort Wayne, but any where in the world. McCampbell Enterprises Unlimited offers rain ponchos for children and adults, rain umbrellas and emergency ponchos. Most products can be customized with logos and have multiple colors and styles.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, Ecommerce, SEO, Website Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Digital Hill announces the launch of a new web design for John's Auto Spa of Nappanee, IN. This new web design for the Elkhart County business includes Flash animation, a CMS editor allowing for easy content editing and creation of both main and sub categories. The new web design gives John's Auto Spa the website control they need to easily manage their website and keep it current with service and specials information.
John's Auto Spa offers Nappanee and Elkhart County area residents and visitors:
- Soft Cloth Car Wash
- Express Oil Change
- Auto Detailing
- Window Tinting
- Fund Raising
All of the John's Auto Spa services are at one location to create extra convenience and value for their customers.
Conveniently located on E. Market St. in Nappanee, they are a short drive from Wakarusa, Elkhart, Goshen, Bremen and Syracuse. Visit thei new web design at www.johnsautospa.com to see the website and find out more about their services and latest specials.
Besides the new website, John's Auto Spa is active in Social Media and especially Facebook. Facebook offers them a chance to share quick updates and specials with their Elkhart County regional clientele. As a small business, an effective website and a solid presence in Social Media can truly provide a solid 1-2 punch in cost effective marketing.
Digital Hill Multimedia is a Goshen, IN based web design and Internet Marketing firm specializing in websites with CMS systems to allow for easy updating, as well as marketing strategies online and via Social Media. With over 13 years of experience, Digital HIll serves over 400 clients in Elkhart County, South Bend, Fort Wayne, and nationwide.
The Jounal Gazette Article published June 06, 2010
Boycot Furthers Web Privacy War
By Jacyln Youhana Jounal Gazette Correspondent
Fort Wayne – A two-choice Facebook questionnaire: Do you plan to sign into Facebook today, or do you plan to keep it off in protest?
The website www.facebookprotest.com is planning a boycott of the social-networking site today, citing privacy concerns as the primary fuel to its fire. As of 10 a.m. Tuesday, the site had amassed nearly 2,000 followers on Twitter and (ironically) more than 4,000 fans on Facebook.
Facebook has 175 million users who sign in daily, according to TechCrunch, a technology website.
One of the critics’ major concerns? A detail in Facebook’s policy that lets advertisers have access to user information. If a user clicks on an ad, Facebook would provide that advertiser with the subscriber’s user ID, the Washington Post reports.
Users can turn off this function, but it’s not easy – especially for the non-Internet-savvy.
Facebook founder and CEO Mark Zuckerberg has responded to the privacy concerns, and on May 26, he unveiled privacy changes in his Facebook blog: “We’ve focused on three things: a single control for your content, more powerful controls for your basic information and an easy control to turn off all applications.” more+
Have you ever seen one of those cars on the road that has every after-market item ever made for that particular model vehicle attached to it? You've seen them. They have curb feelers, window rain liners, spoilers, bug shields, tinted windows, bra, custom rims and exhaust, deer whistles and countless other things. Looks pretty tacky right?
Over the years programmers and designers have developed lots of cool new web conventions, functionality, widgets and countless other neat things. Alone, these items can serve a great purpose and may allow for robust engagement. However, putting all of these into one website can often damage the website's ability to convert visitors into a customer or lead. Good Internet marketing and web design agencies understand this and truly look out for the best interest of the client.
On the other hand, poor Internet marketing and web design agencies either don't understand, or are simply trying to maximize profits by selling as many add-ons as possible. The bigger and bulkier the website is, the bigger the bill for it will be. SEO is a common argument made to maximize the size of the website. This too is a misnomer, because most large websites with lots of pages and content are oversaturated with meaningless keywords which ruin Googles ability to properly define a website's Keyword Theme. Either way, it can have a detrimental effect on the website's ability to maximize ROI.
Visitors to a website are there to be entertained or to solve their problems - quickly. This, above all other Internet marketing concepts, should be the factor that drives the website's strategy. For example, the home page of a website should function as the first entry point in your company's sales funnel irregardless of how the visitor came to arrive there. Successful Internet marketers know that once a visitor lands on the home page of a website it only has four seconds to communicate to the visitor what they need to click on to solve their problem.
Good Internet marketing and web design agencies that understand this utilize simple segmentation calls-to-action above the fold to communicate to visitors what they need to click on to solve their problems. Segmenting visitors into a sales funnel should always be done with one, three or seven grouped calls-to action. This will depend on the company's goals and the products or services the company is selling. See "The Rule of 1, 3 and 7 in Internet Marketing and Website Design." In addition, segmentation provides for a clean and clear transition for the visitor to enter step two of a company's Internet marketing sales funnel.
Website's that are designed without a proper segmentation strategy tend to ignore the four second rule. Remember, visitors are on a website to be entertained or to solve their problems - quickly. When possible, designers should minimize the number of items on a home page that can be clicked on. These items should only include segmentation calls to action and standard web conventions. Otherwise, a website visitor will be faced with dozens of links to click on and having to decide which one will best solve his or her problem. That's a lot of decisions to make in four seconds.
Below is an example of a very nice looking website design that has a very poor Internet marketing sales funnel. Visitors to this site are faced with a whopping 108 decisions to make or links they can click on - all within four seconds - on the home page!
Some company's will argue that all 108 links and decision points on their website's home page are important to their business. They may be important, but they should never all be presented on the home page. Maybe the company's goal isn't to drive sales but to provide a wealth of information to their existing clients or the community. That's fine too, but consider segmenting those visitors with a targeted call-to-action or a portal. Successful websites should always provide a clean and clear path for visitors to engage so they can solve their problems - quickly.
If you think your website or Internet marketing campaign suffers from bloat and would like a free review, feel free to contact me at Chad(at)DigitalHill(dot)com or call 1-888-537-0703.
Digital Hill Multimedia, Inc. is pleased to announce the launch of a new web design for Das Dutchman Essenhaus, of Middlebury, Indiana, in the heart of the Amish region of Elkhart County. Click the link to see the new Essenhaus web design.
The new Essenhaus web design for this Elkhart County tourism hotspot features a full CMS Backend administration area allowing them to add new flash images to their home page, custom pages via a Microsoft Word Style interface enabling them to add and manage content, images, and even embed videos. They have a unique color scheme for main category page sections including:
The new web design also features ability to complete Inn Reservations online, a full e-commerce store where you can purchase gift cards and other great Essenhaus items after you've left Elkhart County, including their nationally known noodles, and more! The site has an easy e-mail sign-up to subscribe to e-mail updates, as well as a robust News area allowing the Essenhaus to do Internet Marketing with an RSS feed, allowing users to subscribe via RSS Readers.
Das Dutchman Essenhaus is an ideal place in Elkhart County's Amish heartland to experience the time-honored tradition of sharing a meal together. Family, neighbors and friends are welcome to pull up a chair and savor the authentic (generations-old) family recipes served since 1971, and to stay for a weekend in their full service Inn and Conference Center. Close to Shipshewana and its Amish amenities, the Essenhaus is just off the Indiana Toll Road via the Elkhart or Middlebury exits.
Digital Hill Multimedia is pleased to be the web design provider for the Essenhaus. Serving the Elkhart, South Bend, Goshen, Middlebury, Fort Wayne and surrounding areas with professional web design and Internet Marketing, as well as Social Media Marketing, Digital Hill is your one-stop for a powerful web presence. View the new Digital Hill Facebook Fan Page App here, and contact Digital Hill to discuss your website and Internet Marketing needs.
Whether you are in Elkhart County, Indiana or nationwide, Digital Hill can provide professional services including but not limited to web design and Internet Marketing to make the web work for you!
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Digital Hill Multimedia - Serving Elkhart County, South Bend, Fort Wayne, and National Clientele
Digital Hill Invited to Present at Blog Indiana 2010 in Indianapolis
FORT WAYNE, IN, May 15, 2010 - Chad H. Pollitt, a Web Technology Consultant and Internet Marketing Manager for Digital Hill Multimedia, Inc. will be presenting Social Media Infrastructures at 2:45PM on Saturday, August 21st in Indianapolis, Indiana at IUPUI in room IT 252 as part of Blog Indiana 2010. Blog Indiana is the Midwest's foremost Blogging and Social Media Conference.
Social Media Infrastructures are multiple social media platforms chosen for engagement and how they are connected to one another. Most companies that fail in social media marketing have each platform in a silo without regard to SEO, connectivity or the efficiencies of time and message that can be gained. The infrastructure approach creates a search engine optimization "keyword neighborhood" and maximizes share of voice while creating consistency and clarity of message on the internet.
Reviewed in the presentation:
SEO, Keyword Themes and Social Media
Building a Social Media Infrastructure (What is it and how to build it?)
Since 2002, Chad H. Pollitt has played an integral role in designing, developing, deploying, executing and tracking robust web marketing strategies for over 100 client companies and organizations and is an internet marketing expert. He holds a BS in Entrepreneurship from the Indiana University Kelley School of Business and an Internet Marketing Masters Certification from the University of San Francisco's prestigious School of Business and Management.
Chad is a decorated veteran of Operation Iraqi Freedom and an Internet Marketing Manager at Digital Hill Multimedia, Inc., the leading web development and internet marketing agency in the Midwest. His white papers and articles have been published in over a dozen newspapers and websites throughout the world. With over 10 million dollars of tracked ROI for SEO alone, he has been a guest lecturer, guest blogger, keynote presenter and featured on multiple radio shows, podcasts and in The Wall Street Journal.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Digital Hill Deploys Custom Designed Facebook TabSite for Matthews Painting Company, LLC.
FORT WAYNE, IN, May 14, 2010 - Matthews Painting Company, located in North Webster, Indiana, launched a new Facebook TabSite from Digital Hill Multimedia, Inc. Matthews Painting has been the leading residential and commercial painting company in the Warsaw area since 1998. You can visit the Facebook TabSite at www.facebook.com/MatthewsPaintingCompany.
Matthews Painting Company's new Facebook TabSite will enable their prospective customers to learn about the company, gather information about services offered, view a list of all current promotions offered and view a photo gallery of completed work. Matthews Painting Company offers Residential Painting and Staining, Commercial Painting, Pressure Washing, Deck Staining and Sealing, Log Home Staining and Sealing, Wallpaper Removal and Installation, and Drywall Repair.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Eriq Qualman, the author of “Socialnomics” has done it again! A new version of the Social Media Revolution video was just release. There is a paradigm shift going on in marketing and communication, be aware, or be left behind. Check out below!
“In social media you aren’t going to get it right the first time, so you need to learn to fail forward, fail fast, fail better.” – Eriq Qualman
Digital Hill Multimedia is pleased to announce the launch of a new web design for a Elkhart County business, EverGreen RV in Middlebury Indiana. Click here to see the EverGreen RV website.
This new web design has a Content Management Solution (CMS), custom photo gallery, dealer area, and video section. The new web design showcases their innovative Green RV which is green certified by TRA and uses Energy Star Rated products. These are truly green travel trailers and fifth wheels. The Ever-LiteTM eco-friendly camper trailers are built with recyclable composite materials. These green, lightweight composite materials replace non-sustainable wood products. EverGreen travel trailers and fifth wheels are more durable, longer lasting and 20 percent lighter than competing brands for easier towing and improved fuel economy.
The website features a robust manager area enabling Evergreen RV to add pages, add content, insert YouTube Videos, and easily add new galleries and images to the website.
At left is a screenshot of the Evergreen RV web design. Evergreen RV is a recreational vehicle manufacturer located in Middlebury Indiana offering green environmentally friendly Campers.
Digital Hill Multimedia is pleased to be the local web design provider serving Elkhart, South Bend, Goshen, Middlebury, and surrounding areas.
Whether you are in Elkhart or nationwide, Digital Hill can provide professional web design and Internet Marketing services.
Digital Hill Deploys Custom Designed Facebook TabSite for Cook's Bison Ranch
FORT WAYNE, IN, April 26, 2010 - Cook's Bison Ranch, located in Wolcottville, Indiana, launched a new Facebook TabSite from Digital Hill Multimedia, Inc. Cook's Bison Ranch has been an industry leading Bison Ranch since 1998. You can visit the Facebook TabSite at www.facebook.com/CooksBisonRanch.
Cook's Bison Ranch's new Facebook TabSite will enable its prospective customers to learn about the company, gather bison meat purchasing and tour scheduling information. Users will also be able to sign up for their newsletter and keep up to date with their events during the summer. Cook's Bison Ranch has a full offering of Bison products available for purchase on their website and group tours of the ranch are available.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 1-888-537-0703 or www.digitalhill.com.
Professional Website Development
complete Inn Reservations online, a full e-commerce store where you can purchase gift cards and other great Essenhaus items after you've left Elkhart County, including their nationally known noodles, and more! The site has an easy e-mail sign-up to subscribe to e-mail updates, as well as a robust News area allowing the Essenhaus to do 
The website features a robust manager area enabling Evergreen RV to add pages, add content, insert YouTube Videos, and easily add new galleries and images to the website.
