Digital Hill Multimedia, Inc.
Maker of Facebook TabSite App
Press Release

Da-Lite Screen Company of Warsaw, Indiana has launched a new Facebook custom tab for the Da-Lite Facebook fan page using a customized TabSite.  The new products tab allows visitors to Da-Lite Screen Company's Facebook fan page to browse and view products from the Da-Lite website right from the Facebook fan page.

The new products tab is created using Digital Hill's TabSite application allowing users to create top-level  tabs to their Facebook page and easily add custom content without the need for writing a single line of Static FBML code.  The TabSite products tab for Da-Lite is designed to draw from da-lite.com's website automatically and display the information directly on the Da-Lite Facebook fan page.  This gives Da-Lite the ability to tap into the social media marketing opportunities provided to facebook users with greater efficiency as they only manage the website as usual while the information on their site is pushed to their Facebook TabSite automatically.

Facebook TabSite is a versatile Fan Page App.  See more information at FacebookTabSite.com.  Da-Lite uses the TabSite Pro version and also a custom TabSite App for their fan page.

For over 14 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-commerce, SEO, Web Hosting, Social Media, Flash, 3-D Animation, Application Development, and Web Marketing and Promotion Strategies in Elkhart, Northern Indiana and throughout the country.  They can be contacted at 1-888-537-0703 or www.digitalhill.com.

Conversion Strategy on Facebook

With over 400 million users, a valuation of greater than $10 billion and the recent title of most traveled place on the "Internets," Facebook has become a juggernaut.  As a result, businesses are scrambling to find their place on this most popular internet platform and have been for the last several years.  Their biggest challenge isn't setting up a Facebook Fan Page, but the deployment of a viable and measurable strategy that converts visitors into customers.

Social Media is a communication tool by its very nature and lacks a true internet marketing sales funnel that businesses can utilize to convince visitors to take action.  Facebook is no different.  These strategic sales funnels are usually reserved for the company's conversion platform, it's website.  Because of this, businesses are forced to "encourage" visitors of their Facebook Fan page to take the leap from Facebook to their website.  Internet marketing professionals have known for years that click-through rates drop significantly when people have to jump to a different website.

As a communication tool, Facebook is great for building brand awareness, growing SOV, and building relationships.  As a conversion platform, Facebook is inflexible and breaks commonly known conversion conventions.  That has been changing over the last 12 months with the proliferation of custom applications that enable businesses to utilize more gracile elements of conversion conventions.  That all changed when Digital Hill Multimedia, Inc. launched its newest Facebook application called TabSite.

The Facebook TabSite application allows businesses to easily build a website on their Facebook Fan page.  This website can have multiple pages, a contact form and it even allows for the use of flash animation.  Companies will now have the ability to deploy a robust conversion strategy on their Facebook Fan page just like they would on their website.  With TabSite Facebook has officially evolved from a social media communication and networking tool to a robust conversion platform that businesses can take advantage of.  

It is commonly accepted that people only go to the web for two reasons: to solve a problem or to be entertained. Most companies on Facebook are in the business of solving problems. As a result, applications such as TabSite allow for businesses to present their unique value proposition utilizing the creativity of a custom website and commonly used conversion conventions. Facebook Fan pages are also indexed by Google for search. This begs the question, will websites go away with Facebook being the preferred platform for gathering information? I believe it's too early to tell, but companies like Honda have already began to push past and prospective customers to their Facebook Fan page in lue of their website. This may be the next logical evolutionary step for Facebook and social media. 

Static FBML Knowledge Not Needed!