A new year is a good time to revisit some of the basics and see how you're doing.!
In the past we have outlined Keyword and Meta Data On-Page SEO Conventions to help you develop a routine for optimizing your site per page. We want to highlight those details again to you for your use, and encourage you to review your site for 2011 marketing.
On-Page SEO Conventions
Often times clients can get discouraged when we tell them they have to write unique page titles and meta data per page on their site for maximum SEO success. That's a significant amount to ask of anyone who doesn't do it full time for a living! However, over the years we have discovered a efficient methodology for writing strong and unique SEO-friendly page titles, meta keywords and meta descriptions.
Once you have determined through research the primary keyword phrase defined for your overall website and primary keyword phrases for your subpages, you can easily define a repeating SEO convention for your page titles and meta data while maintaining uniqueness for each. Below is an example from a microsite we have focused on for the Elkhart area:
Overall Website and Home Page Primary Keyword Phrase:
Elkhart Web Design (From research we determined this was the key phrase people were searching for most routinely)
Page Title: Elkhart Web Design
Meta keywords: Elkhart, web, website, design, development
Meta description: Elkhart Web Design is a full service Web Design and Internet Marketing Company serving Elkhart, IN.
SEO Subpage A - Primary Keyword Phrase:
Elkhart e-Commerce (This is for a page on our site focused on e-Commerce offerings)
Title: Elkhart e-Commerce - Elkhart Web Design
Meta keywords: Elkhart, Web, Design, Elkhart e-Commerce, Services
Meta description: Web Design Elkhart e-Commerce solutions and services.
Title: Elkhart Web Application Development - Elkhart Web Design
Meta keywords: Elkhart, Web, Design, Elkhart Web Application Development, Services
Meta description: Web Design Elkhart Web Application Development and Services.
The above examples represent a clearly defined SEO convention that offers unique page titles and meta data for every page in a website. Since you know what the primary keyword phrase is for each page it's just a matter of replacing the keyword phrase from one subpage with the primary keyword phrase from the next subpage for successful SEO.
SUMMARY:
Here is the summary pattern to follow for good SEO per page title and meta conventions. SEO Subpage Z Primary Keyword Phrase: XYZ ABC
* Title: XYZ ABC - Elkhart Web Design * Meta keywords: Elkhart, Web, Design, XYZ ABC, Services * Meta description: Web Design Elkhart XYZ ABC solutions and services.
Our final tip is that it is important to NOT overstuff any of these areas per page.
Title Tag maximum character length: 70 characters
Meta Keywords: Not used extensively by Google any longer, but still used by other search engines and therefore still of value and still helpful to include. We would suggest having 4 keyword phrases, each separated by a comma, for every individual page that the client is looking to be found for.
Meta Description: 156-175 characters max
You can actually hurt your optimization and be penalized by search engines for "stuffing" terms on pages. As well, the more terms the more you have watered down the page focus.
So use this short guide to write efficient SEO friendly Page Titles and Meta-data per page for your website! Coming in another addition, "Content is King" focused on keyword density per page on your website!
(1) Used Timesavers Model 237-2KAIC 37” wide two head Planer Sander. Complete with the following specifications. - 30 HP Planer Head (Drake Cutter Head, 25 HP Dual Action Sanding Head - Motorized Thickness with Digital Readout - Cam Adjustable Contact Drum - Conveyor Belt Tracking - Variable Feed Speed 15-45 FPM - Air Loaded Infeed Shoes and Holdown Shoes on Sanding Head - Wired for 460/60/3 Voltage S/N 23485 Price: FOB Elkhart, IN As Inspected $22,500.00
B & B Machinery Company started in June of 1992 in Elkhart, Ind. to serve the needs of woodworking and panel processing industry with the finest lines of equipment in Indiana, Michigan, Ohio, and Illinois. We have a working showroom in Elkhart, Ind. where we can demonstrate our machines with our professional sales staff.
Learning Generation Initiative, located in Elkhart, Indiana launched a new website from Digital Hill Multimedia, Inc. The new website is designed to better reach current and future students in Elkhart County and surrounding areas.
Learning Generation's new website will allow prospective students to learn about the Learning Generation Initiative, print enrollment application and forms, and receive information about scholarships. The new website will help the Learning Generation Inititative better serve the needs of students in the Elkhart County area. This new web design features a CMS editor allowing for easy content editing and creation of both main and sub categories. The new web design gives Learning Generation Initiative the website control they need to easily manage their website and keep it current with programs offered to Elkhart County and Northern Indiana students.
Learning Generation Initiative provides individualized, accessible educational services to adult learners in Elkhart and surrounding Indiana counties, including:
GED preparation
Computer literacy classes
Preparation for college entrance exams
Spanish Language programing
Located at 1396 Benham Ave. Suite A in Eklhart, the Learning Generation Initiative has been serving students in Elkhart County for nearly a decade. You can visit their new website at www.learninggeneration.com.
For over 13 years, Digital Hill Multimedia, Inc. has specialized in Web Design, Ecommerce, SEO, Website Hosting, Social Media, Flash, 3-D Animation, Database Development, and Internet Marketing and Promotion Strategies in Northern Indiana and throughout the Country. They can be contacted at 888-537-0703 or www.digitalhill.com.
Digital Hill Multimedia, Inc. is pleased to announce the launch of a new web design for Das Dutchman Essenhaus, of Middlebury, Indiana, in the heart of the Amish region of Elkhart County. Click the link to see the new Essenhaus web design.
The new Essenhaus web design for this Elkhart County tourism hotspot features a full CMS Backend administration area allowing them to add new flash images to their home page, custom pages via a Microsoft Word Style interface enabling them to add and manage content, images, and even embed videos. They have a unique color scheme for main category page sections including:
The new web design also features ability to complete Inn Reservations online, a full e-commerce store where you can purchase gift cards and other great Essenhaus items after you've left Elkhart County, including their nationally known noodles, and more! The site has an easy e-mail sign-up to subscribe to e-mail updates, as well as a robust News area allowing the Essenhaus to do Internet Marketing with an RSS feed, allowing users to subscribe via RSS Readers.
Das Dutchman Essenhaus is an ideal place in Elkhart County's Amish heartland to experience the time-honored tradition of sharing a meal together. Family, neighbors and friends are welcome to pull up a chair and savor the authentic (generations-old) family recipes served since 1971, and to stay for a weekend in their full service Inn and Conference Center. Close to Shipshewana and its Amish amenities, the Essenhaus is just off the Indiana Toll Road via the Elkhart or Middlebury exits.
Digital Hill Multimedia is pleased to be the web design provider for the Essenhaus. Serving the Elkhart, South Bend, Goshen, Middlebury, Fort Wayne and surrounding areas with professional web design and Internet Marketing, as well as Social Media Marketing, Digital Hill is your one-stop for a powerful web presence. View the new Digital Hill Facebook Fan Page App here, and contact Digital Hill to discuss your website and Internet Marketing needs.
Whether you are in Elkhart County, Indiana or nationwide, Digital Hill can provide professional services including but not limited to web design and Internet Marketing to make the web work for you!
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Digital Hill Multimedia - Serving Elkhart County, South Bend, Fort Wayne, and National Clientele
Elkhart, IN, April 13, 2010 - Mike Gingerich, a Web Technology and Internet Marketing Consultant for Digital Hill Multimedia, Inc., will present to the MEMA Financial Services Group, Inc. Manufactured Housing / Recreational Vehicle Group Executives on Web Search Tools - Conducting Effective Business Research using Advanced Web Search Tools."
The Hilton Garden Inn, Plaza Court, Elkhart, IN, will be the host venue for this web presentation.
To be covered in the Elkhart Presentation:
Web Search for Business
Google Web Search Functions
Bing Web Search Functions
YouTube, Facebook, Twitter, and LinkedIn Search Opportunities
Since 2006, Mike has played an integral role in designing, deploying, and tracking robust web design and Internet Marketing strategies for over 100 clients, and is an accomplished Internet Marketing consultant. He holds a M.S. in Organizational Development & Leadership from Shippensburg University of PA, and a B.A. from Bethel College in Mishawaka, IN. Mike is a Web Design and Internet Marketing Consultant at Digital Hill Multimedia, Inc., a leading web design and internet marketing firm for Elkhart County and across the Midwest.
For over 12 years, Digital Hill Multimedia, Inc. has specialized in Web Design, E-Commerce, SEO, Web Hosting, Social Media, Flash, Application Development, and Internet Marketing Strategies for Goshen, Elkhart, Northern Indiana and throughout the country.
For inquiries regarding web design, Internet Marketing, and Social Media strategies, they can be contacted at 1-888-537-0703 or www.digitalhill.com.
Digital Hill Multimedia is pleased to announce the launch of a new website for a Elkhart County business, New Energy Homes. Click here to see the New Energy Homes site.
This new web design with a Content Management Solution (CMS) and custom photo gallery enables New Energy Homes of Nappanee (Elkhart County) to showcase their innovative Green Building services and the work they recently completed on a Net Zero Model Home.
The website features a robust manager area enabling New Energy to add pages, add content, insert YouTube Videos, and easily add new galleries and images to the website.
At left is a screenshot of the New Energy web design. New Energy is building green homes in Elkhart County and is expanding nationwide. Part of the well-known Elkhart County business group Borkholder Corporation, New Energy was started in 2009.
Digital Hill Multimedia is pleased to be the local web design provider serving Elkhart, St. Joe, and surrounding areas.
Whether you are in Elkhart or nationwide, Digital Hill can provide professional web design and Internet Marketing services.
Press Release By Mike GingerichInternet Marketing Consultant Serving Goshen, Elkhart & broader Elkhart CountyDigital Hill Multimedia, Inc.
Digital Hill will be presenting a free seminar on Social Media for Business sponsored by the Middlebury Chamber of Commerce on Wednesday, January 27, 2010. This seminar is open to all Elkhart County Chamber members (Middlebury, Goshen, & Elkhart). As an experienced Elkhart County Web Design company with a track record of over 12 years of developing websites and conducting Internet Marketing for firms in Elkhart County, Digital Hill continues to provide cutting edge services to the greater Elkhart County region as well as national clients.
With the advent of Social Media Marketing, Digital Hill has kept at the forefront of ways that Social Media platforms and Social Media Marketing can be used by businesses to expand their online "footprint." The upcoming presentation will be an overview of some of the more powerful social media tools, and will include specifics on social media marketing that businesses can engage in.
Digital Hill is available to Elkhart County and national clients needing assistance with Web Design, Websites, and Internet Marketing. Offering Internet Marketing services, e-commerce development, and Social Media strategies for business, as well as Pay-Per-Click campaign strategy and management, Digital Hill can be your single source for all your online business needs.
If you are in Elkhart County, stay tuned for more Internet Marketing Seminar opportunities for your business coming later this winter and early spring.
Serving Goshen, Middlebury, Elkhart County, and Michiana, we are ready to be your Web Design team!
Press Release By Mike GingerichInternet Marketing Consultant Serving Elkhart & broader Elkhart CountyDigital Hill Multimedia, Inc.
Digital Hill was invited by the Elkhart Morning Rotary Club to present on Social Media for Business on January 14, 2010. As an experienced Elkhart Web Design company with over 12 years of experience developing websites and conducting Internet Marketing for firms in Elkhart County, Digital Hill continues to expand their services using insights gained helping more than 400 clients have an effective website presence.
With the advent of Social Media Marketing, Digital Hill has kept at the forefront of ways that Social Media platforms and Social Media Marketing can be used by businesses to expand their online "footprint." The Elkhart Rotary presentation will be a concise overview of some of the more powerful social media tools, and will include specifics on social media marketing that businesses can engage in.
In addition to Elkhart Web Design, Digital Hill is available to Elkhart County and national clients needing assistance with Web Design, Websites, and Internet Marketing. Digital Hill offers Internet Marketing including microsite website marketing, see Elkhart Website Design, and PPC (Pay-Per-Click) campaign strategy and management.
If you are in Elkhart County, stay tuned for more Internet Marketing Seminar opportunities for your business coming later in January 2010.
Serving Elkhart & Elkhart County, we are ready to be your Elkhart Web Design team!
Digital Hill recently completed a new web design for the Elkhart County Sports Hall of Fame.
The Hall of Fame features athletes, coaches, and individuals connected to the sports scene in Elkhart County. A new group of inductees will be inducted in November of 2009.
Digital Hill created the web design infrastructure and empowered the volunteers of the Hall of Fame board to add content and keep the site up to date. Featuring our new content management solution, this website has the ability to grow with the Hall of Fame in the years to come.
Professional Website Development
A new year is a good time to revisit some of the basics and see how you're doing.!
complete Inn Reservations online, a full e-commerce store where you can purchase gift cards and other great Essenhaus items after you've left Elkhart County, including their nationally known noodles, and more! The site has an easy e-mail sign-up to subscribe to e-mail updates, as well as a robust News area allowing the Essenhaus to do 
By Mike Gingerich
With the advent of Social Media Marketing, Digital Hill has kept at the forefront of ways that Social Media platforms and Social Media Marketing can be used by businesses to expand their online "footprint." The upcoming presentation will be an overview of some of the more powerful social media tools, and will include specifics on social media marketing that businesses can engage in.
With the advent of Social Media Marketing, Digital Hill has kept at the forefront of ways that Social Media platforms and Social Media Marketing can be used by businesses to expand their online "footprint." The Elkhart Rotary presentation will be a concise overview of some of the more powerful social media tools, and will include specifics on social media marketing that businesses can engage in.
Digital Hill recently completed a new web design for the Elkhart County Sports Hall of Fame.
